Book Jeff

Refurbishment Required: The Power of Do-Overs

Theme parks are designed to feel timeless. No matter how many times you visit, a sense of magic, familiarity, and […]

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E-Ticket Trash Cans

What makes a Disney park feel so magical? Some would say it’s the thrilling attractions, like Space Mountain, that deliver […]

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Nothing Can Stop Us Now: A Valentine’s Day Announcement

With Valentine’s Day just around the corner, love is in the air—and Lyndsey and I have an exciting announcement to […]

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What Are You Going to Do Next? The Story Behind Disney’s Iconic Super Bowl Campaign

Happy Super Bowl week! Are you ready for the Big Game? Which team will you be rooting for on Sunday? […]

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The Clock of the World: A Final Tomorrowland Lesson on Beating Procrastination in 202

All month we’ve been talking about Tomorrowland and learning lessons on how to beat procrastination in 2025. Thanks for being […]

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The Carousel of Procrastination: Progress Over Perfection

Last Wednesday, January 15, wasn’t just a day for Walt Disney World’s Magic Kingdom to celebrate—it was a day to […]

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