#1 Best Seller

The Wisdom of Walt

In The Wisdom of Walt, Professor Jeffrey Barnes distills Walt Disney’s vision, his knowledge, and his methods into a series of actionable lessons. Through historical vignettes about Disneyland, as well as plentiful examples and exercises, Barnes creates a framework through which you can apply Walt’s wisdom to improve your career, your company, and your life.

How do you go from dreaming of a theme park to building one?

Walt Disney laid the blueprint. Learn how he did it, and how his wisdom can guide you toward achieving the things that you dream of.

In The Wisdom of Walt, Professor Jeffrey Barnes a framework through which you can apply Walt’s wisdom to improve your career, your company, and your life.

From this book, you will learn to:

Listen to your “Walter Ego” and start trusting yourself.
Go “beyond the berm” with the secrets of Disneyland’s success.
Make a “Main Street impression” on everyone you meet.
Create “E-ticket experiences” that keep them coming back for more.

With The Wisdom of Walt, your success just a dream away!

Disneyland is a temple to Walt’s unique brand of leadership. What follows in these pages is a prism for you to see the park the way we do. We’re sure you’ll want to return to the magical story many times.

Garner Holt & Bill Butler
Garner Holt Productions

Having created a college-level course on the history of Disneyland Jeff Barnes is the perfect expert to take readers inside the park and inspire them to live their dreams.

Sam Gennawey
Author of The Disneyland Story

The Wisdom of Walt

How do you go from dreaming of a theme park to building one?

Disneyland is a temple to Walt’s unique brand of leadership. What follows in these pages is a prism for you to see the park the way we do. We’re sure you’ll want to return to the magical story many times.

Having created a college-level course on the history of Disneyland Jeff Barnes is the perfect expert to take readers inside the park and inspire them to live their dreams.

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