Why Did Walt Disney Build Disneyland?

Because he wanted one!

Can success really be that simple? It can be when you know what you want and you are willing to do what it takes to get there.

Disneyland began as one man’s dream on a park bench one Saturday afternoon. Today, it is a symbol of success and an example of entrepreneurial leadership around the world. In Jeff Barnes’ The Wisdom of Walt, discover how Walt Disney took action to transform his dreams into the concrete reality we still benefit from sixty years later.

Disneyland’s story is one every student of success should know. Like a great theme park attraction, The Wisdom of Walt takes its readers on a storytelling ride with many twists, turns, drops, and surprise endings.

Reading this book will change the way you see and experience Disneyland. Instead of being a place of escape, Disneyland will become for you a model of success. Learn how the Park can challenge you to live your dream, inspire you to take action, and teach you how to create your own magic so that every day for you is as fun as a day at Disneyland.

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